Soho House

  • The Scenario
    • Luxury hospitality brand Soho House was preparing to launch their new Soho Works co-working space in Brooklyn, NY. In doing so, they needed a boost in awareness and engagement with existing members as well as potential new members.
  • The Solution
    • Devon merged happy hour with educational programming to offer The Proper Context Workshop series, a 3-part learning experience combining content, community, entertainment, and education. Cross-industry professionals facilitated interactive workshops to providing tangible best practices for scaling a profitable business, visual branding, and entering the business of fine art.
Earned
Media		Digital
Engagement 		Audience
Engagement
450k earned media impressions10k earned digital engagements800+ event registrations