Legends are not made through performance alone. It takes a certain level of intellect, matched with intentional industry navigation. Using those internal tools as the catalyst for anyone’s name to be written in stone as one of the greatest. Taking ...
Branding is an extension of the art form that is storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms, and spread innovation through generations and across ...
Iconic brands that stand the test of time all share one distinct characteristic: seamless positioning. A successful brand is one that identifies a niche population of consumers, serves them a product they can’t get elsewhere, and creates a buyer experience ...
Nostalgia is a dangerously beautiful thing. Too much of it will prevent you from appreciating the new, but the right amount will leave you feeling refreshed. Nick Grant is the perfect balance. His presence on the microphone reminds us all ...
By 2007, the NBA entered a $930 million per season deal with ESPN. In 2014, the league announced a staggering 9-year, $24 billion television deal with ESPN Turner, tripling the total annual amount within seven years. Further, as the top stars continued ...
The infrastructure of the United States is, to no surprise, struggling to support societal changes happening within its walls. Our country was built on a foundation of systemic oppression. Minorities were never meant to thrive in this country. If it ...
https://youtu.be/fe7T9ylfyvY The power of social currency rests in the hands of those who understand the economic value of organic engagement versus visibility. From 2013 to 2016, we saw the birth of the social media influencer, a class of internet gatekeepers ...
https://www.youtube.com/watch?v=IhHZ4qnuJsE&feature=youtu.be For Black Enterprise, I spoke with Cory Booker about how his early days as a highly recruited athlete prepared him for the political arena, and the importance of the Millennial vote in the 2018 midterms elections ...
What does it mean to push culture forward? No one can explain what it entails, tangibly. Thus, the conversation always lacks proper context and actual deliverables. Elevating the state of culture is absolutely realistic, but we need to get specific ...