- The Scenario
- Ad Age in partnership with Meta, launched The List, a collective of advertising, marketing, and media leaders to tackle some of the largest problems facing the industry. Heading into it’s 5th year the initiative was in need of optimization to enhance participation and reach/engagement amongst members and industry professionals.
- Editorial
- Devon lead strategic development of a scalable approach to thought leadership methodology, multichannel distribution, member collaboration, and experiential programming.
| Viewership | Retention | Earned Media | Member Participation |
| 91% year-over-year increase in median views. | 18% above avg time spent on site | 9m viewers reached with 50% increase in digital engagement | Grew member participation by 50%, increased publishing output by 33% |
