- The Scenario
- eBay Enterprise was in need of a structured approach to their social media marketing efforts at a time when the practice was still relatively new. Specifically, the brand needed help leveraging its limited resources to at minimum, maintain its social media engagement and site traffic in the midst of a corporate acquisition and brand relaunch.
- The Solution
- Devon created systems and processes for social-first content strategy, channel optimization, reporting, auditing, and industry trade event coverage to do more than just maintain. He was able to increase organic social performance across the board.
| Impressions | Engagement | Web Traffic via social | Audience Growth |
| 229% increase | 110%% increase | 65% | 15% |
“Devon was instrumental in launching our social media marketing during our new brand launch as well as after to help drive traffic to our branded and content marketing sites. He was successful in increasing site visits via social referrals by 34% in the 9 months post launching the new brand.”
Heather Bonura, Head of Demand Generation | Radial Inc. (formerly eBay Enterprise)