Mamba Sports Academy

  • The Scenario
    • Founded by the late Kobe Bryant, Mamba Sports is a full-circle facility designed to update the way men, women and youth approach human performance. By creating a multi-platform environment that activates, educates, and provides an opportunity for humans to unlock their full potential. Post launch, the brand needed a lift in social media engagement and audience growth.
  • The Solution
    • Devon redesigned the content strategy and streamlined the content production process to elevate MSA’s social media presence by leaning into storytelling, real time/responsive sports coverage, and sports science expertise.

Results

Publishing
Output		Audience
Growth		Content
Engagement
79% increase28k increase366% increase