T-Mobile

  • The Scenario
    • In 2019-2021, T-Mobile for Business found itself aspiring to build affinity with the American business community in an era draped in innovation as well as socioeconomic unrest.
  • The Solution
    • Devon led the strategic development of T-Mobile’s first ever educational content and programming platforms where respective audiences can learn through thought leadership editorial, live/on-demand workshops, and documentary series’ profiling entrepreneurs and executives.
    • 5G HQ is T-Mobile’s digital hub for educational material related to how 5G technology powered artificial intelligence, extended reality, and IoT technologies will impact industries ranging from manufacturing to healthcare.
    • Magenta Edge is T-Mobile’s destination for multicultural small business education. Teaching business owners and entrepreneurs tangible tips and best practices for securing funding, scaling, tax preparation, effective marketing, and more.
  • Streams of Work
    • Integrated Marketing Strategy & Planning
      • Platform Strategy
      • Communications & Partnership Strategy
      • Content Strategy
      • Experiential Strategy
      • Social Media Strategy
    • Creative Development
      • Talent Casting
      • Copywriting
      • Script Writing & Development
      • Line Editing

Results

Brand
Affinity		Customer
Leads 		Earned MediaContent EngagementSocial
Impact
71% lift in brand affinity 95% new customer leads 39M in audience reach82% engaged visitor rate (75% above forecast$500k+ in funds distributed to marginalized business owners

“Over the last 2 years Devon has led the strategic development of our content marketing initiatives at T-Mobile for Business by delivering campaign, messaging/communication, content, social media, experiential, and influencer strategy. His work has resulted in stellar performance, exceeding brand KPIs and leading to substantial investments in content and programming at T-Mobile for Business. All of which was accomplished in collaboration with T-Mobile senior management and executive leadership, while keeping T-Mobile accountable in a time where social responsibility has become a standard for major corporations. Most recently, our strategic partnership has been essential to problem solving, quality control, and long-term planning. Devon’s expertise and leadership across various strategic disciplines provides the type of efficiency, consistency, and forward thinking needed for a well executed plan.”

Mica Zier, Sr. Marketing Manager | T-Mobile