UnitedMasters

  • The Scenario
    • UnitedMasters is music distribution platform founded by marketing and media mogul Steve Stoute in November 2017. It empowers and enables artists to distribute music to all major streaming services. In 2018, UnitedMasters was a pre-launch startup in need of audience growth/engagement across owned channels heading into series A investment.
  • The Solution
    • Devon oversaw the optimization of UM’s brand voice, content production process, and reporting/analysis. All of which maximized digital audience growth and engagement across web/mobile applications, social, and newsletter. UnitedMasters would raise $50M in funding, becoming a staple in independent music distribution valued at over $500M with distribution partnerships ranging from the NBA to TikTok.

Results

Audience
Growth		Content
Engagement 		Publishing
Output
125% increase187% increase 80% increase