- The Scenario
- Daimler TT/S or Truck Technology and Software faced growing sentiment of employee disengagement due to a shift in its global business model. One that required siloed national/international teams to become one global team blended from departments across their sub-brands of: Freightliner, Fuso, Mercedes, Serta and Western Star. This resulted in a culture of uncertainty and paranoia in reaction to changes in processes, performance assessment, and job security. Daimler contracted a company culture agency to advise on the best approach to create a fresh organizational culture built on unity, inspiration, and trust.
- The Solution
- Devon consulted both company culture agency Joyful and client senior/executive leadership at Daimler to deliver an employer branding and communications strategy for building a culture of unity, inspiration, and trust for the company’s 3,000+ employees worldwide.
- Streams of Work
- Strategic Planning
- Employer Brand Positioning
- Communications Strategy
- Content Strategy
- Strategic Planning
RESULTS
| Employee Engagement | C-Suite Methodology Adoption |
| 33% global communications viewership, 15% above goal for yoy growth | Global surveys reveal c-suite and senior leadership adoption of culture building and transparency via digital/IRL communication |
Devon’s clear strategy and level setting on our mission with Daimler has helped align them to big picture thinking and goals. This has generated a productive partnership with enhanced clarity regarding immediate and long-term goals. As well as enhanced efficiency guided by a set plan of action. Devon is a great person and intelligent. I found him very personable and easy to work with. Our meetings were on-task and goal oriented making the process maintain focus toward our greater objectives. I would happily work with Devon again on future client work or on next steps with Daimler.
Chad Smith, Creative Director | Joyful